Strategic Marketing Manager

Role Overview:
We are seeking a Senior Strategic Marketing Manager to lead our marketing initiatives and drive our strategic marketing efforts. This role requires a solid marketing background and extensive practical experience. The ideal candidate will be responsible for planning, implementing, and monitoring comprehensive marketing strategies that align with our business objectives, enhance brand awareness, and increase market share.
Key Responsibilities:
Strategic Planning: (50%)

Create long- term marketing plans and launch strategies for the organization’s products and services.
Present concept and idea
Identify and analyze current and future market trends and developments.
Develop targeted marketing plans and campaigns to achieve business objectives.

Campaign Management: (20%)

Develop specific marketing strategies for product launches, promotions, and distribution.
Oversee the planning, execution, and performance evaluation of marketing campaigns.
Analyze campaign performance and optimize strategies based on data insights.

Brand and Performance Management: (10%)

Strengthen and maintain brand positioning in the market through effective messaging and advertising strategies.
Develop strategies to improve marketing performance, including pricing and segmentation strategies.
Manage marketing budgets and advertising expenditures to maximize ROI.

Team Leadership: (10%)

Supervise marketing staff, ensuring all objectives are met and fostering a collaborative environment.

Provide guidance and support for team members&039; professional development.

Experience
Proven experience managing large- scale, multi- channel campaigns (digital, TV, print, sponsorships, PR, etc.).
5+ years of experience in account management or strategic planning, preferably in an integrated marketing communications (IMC) or advertising agency environment.
Skills
Excellent communication and client management skills, with the ability to build strong relationships.
In- depth knowledge of consumer insights, brand positioning, and market trends.
Proficiency in using analytics tools and platforms to track campaign performance (e.g., Google Analytics, Facebook Insights, etc.).
Strong strategic thinking and problem- solving abilities.
Ability to lead cross- functional teams and work under pressure to meet deadlines.
Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field. MBA or other advanced degrees are a plus.

Collaborative and creative work environment with the opportunity to work on top- tier brand campaigns.
Health insurance, retirement benefits, and wellness programs.
Competitive salary and performance- based bonuses.
Professional development opportunities and career growth within a dynamic, fast- paced environment.

Cập nhật gần nhất lúc: 2024-10-19 14:15:03