About The Parent
In 2024, we acquired Motherswork, a premier omni- channel retailer specialising in premium mother, baby, and kids&039; products. Since launching in 1998, Motherswork has two stores in Singapore and 10 in China, and offers over 300 esteemed brands, with the exclusive distribution of 20 brands including Avent, Joolz and Stokke.
Our flagship brand, theAsianparent, provides parents with relevant content via its website and app; a social network where they can connect with the community; income opportunities as niche influencers, content contributors, and research panellists; and access to curated mama and baby products and services. theAsianparent app has a 4.9- star rating and over 12 million downloads to date.
We also own and operate Mama’s Choice, a multiaward- winning mama and child brand of safe, natural, and Halal products that are dermatologist tested and FDA approved- giving mamas OneLessWorry in their parenting journey.
In 2022, we acquired Vietnam&039;s largest communities for women and parents, Webtretho and Bé Yêu.
Welcome to The Parentinc.
At The Parentinc, we offer the opportunity to make a meaningful contribution to improving the quality of families’ lives through technology. We push our team to ignite their curiosity, take ownership, and lead with integrity. With us, you will hone your talent, awaken your potential, turn tech & data into real world solutions, make your mark, and most of all, impact millions of families.
Together let&039;s strive towards100millionhealthypregnanciesandfamilies
Our investors include Central Retail Corp., East Ventures, Fosun Int&039;l, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset- Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.
Be part of the largest content, community, and commerce platform for parents in Southeast Asia, and join our mission to help parents have healthy pregnancies and raise healthy children and families.
Job Description:
Performance Marketing
Understand technical setup of FB and GG ads pixel mechanism, UTM tracking and reporting in GA to ensure cross- platform reporting is accurate
Set up Ad campaign on FB and Google display ads
Set up Ad campaigns on FB and Google ads for lead generation campaigns
Continuously learning about the various strategies, and new solutions across all channels to become a digital media/performance marketing expert
Managing internal platforms (website & application) for revenue- generating activities
Explore platforms for digital and performance marketing; TikTok, Youtube, etc.
Monitor and optimize ad performance to ensure KPI deliverable
Campaign and Sales Operations
Assessing and approving pricing and discount benefits, promotional programs, and public ratecard.
Weekly reporting of campaign delivery, monthly reporting of delivery for client billboard
Supporting sales in the briefing phase to develop ad demo, campaign objective, suitable and reasonable KPI
Monitor and optimize ad performance to ensure KPI deliverable
Assisting pre- sales proposal, feasibility, client objectives, and proposing adjustments to campaign flow after considering internal product capabilities.
Internal marketing: Assisting, guiding, and managing company media marketing activities, both online and offline
Post- campaign reports to review performance and KPI achievement
Cost reporting to Sales Operation Leads and Ad campaign cost management
Skills and Qualifications:
Bachelor’s degree or equivalent working experience
Have knowledge and experience working with multiple acquisition channels besides performance channels such as KOLs, affiliates, Media, publishing websites
Must have at least 3 years working in performance ad as a Campaign Executive or relevant role
Self- motivated with a results- driven approach
Excellent communication, presentation
Strong problem- solving, teamwork, and ability to work well under pressure
Exceptional interpersonal, and management skills and team player
Experienced in performance marketing and optimization
Good English communication
Benefits and Perks:
Annual leave 12 days per year, holidays leave, birthday leave
Annual health check
Competitive Salary Package
13th salary bonus
Social Insurance
Annual performance appraisal for salary reviews
