Trade Operation Manager

Trade operation Manager:

Deploy Trade program to Sales Field
Follow up & Tracking Instore execution: Daily store visit, track ISE:
NPI ( new product innovation)
Merchandising ( POSM/ display)/ Visibility
On- shelf- Availability / must have SKUs)
Track IFE ( In- Field Excellent) execution & give inputs to improve effectiveness of Activation programs:

Monitor compliance of Move check activation: Right areas / Right stores / Right execution (*)
Coordinate & supervise Rural programs: HCP Event, wet market program …

Collaborate with Trade sales & Customer / Shopper Marketing to align areas of Field Improvement & ensure it’s well completed by Trade Sales/CMM as timeline: Frequently do fieldwork with RSM/Supervisors ( and/or by yourself) to discuss & align improvement.
Explore insights/ understanding from Trade then translate it into Key Issues/ opportunities as inputs for new effective initiatives.

Medical Marketing

Collaborate with Sales team to support patient education regarding nutrition and Fonterra brands, to influence patient choice of nutrition products to meet key KPIs and targets as assigned
To organize and attend the public relations’ event.
Convince and establish privileged relations with target Private Clinic / Hospital / Pharmacy in order to achieve sales.
Promote and sell Fonterra products to target audiences based on action plan and marketing plan.
Educate HCPs on the importance of nutrition on patient quality of life, and the role of Fonterra’s products in increasing quality nutrition, through effective detailing conversations.
Leverage existing HCP relationships to increase awareness of and preference for Fonterra products among other HCPs, and to build new HCP relationship

B2B Sales:

Collaborate & work with B2B customer to achieve monthly sales target; also explore the B2B segment to find the new customer for Fonterra

Work Experience

Dynamic, self- motivated, and responsible
Fluent in Engligh
Minimum 7- 8 years in sales / Trade department in a multinational company or nutritional products
Able to work under high pressure and travel frequently.
Good in presentation, communication, and negotiation skills

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Cập nhật gần nhất lúc: 2024-04-03 12:07:44