Objectives
As the Senior Marketing Executive – B2B Marketing (Event Planning) at PMAX, your mission is to drive qualified lead generation and brand credibility through strategic, insight- led event initiatives. You&039;ll play a key role in turning events into high- performing demand generation channels, enhancing the buyer journey, and fueling the B2B growth pipeline.
Job Description
Event- led Demand Generation
Plan and execute events that directly support lead generation, nurturing, and conversion goals
Collaborate with sales and performance teams to track event- sourced and event- influenced pipeline
Align event formats and topics with sales funnel stages and target account personas
End- to- End Event Management
Own event strategy, planning, production, and post- event execution
Deliver consistently high- quality, brand- aligned executions across all formats
Manage logistics, vendors, content, run- of- show, and attendee experience
Cross- functional Collaboration
Support sales enablement with tailored event assets and follow- up communications
Work with internal teams (sales, content, design, performance) and external partners
Ensure event messaging, materials, and goals align with overall marketing and business objectives
Performance Tracking & Reporting
Define KPIs such as registrations, attendance, MQLs, SQLs, and ROI
Track event performance and attribution using CRM and analytics tools
Deliver actionable insights for continuous improvement
Job Requirements
Skills & Knowledge & Qualification
Must have
Analytical thinking and problem- solving ability, with a bias toward action
Strong project management and organizational skills; detail- oriented under tight deadlines
Excellent communication and stakeholder engagement skills
Experience in working with cross- functional teams and managing external vendors
Growth mindset, ownership mentality, and adaptability in a fast- moving environment
Demonstrated ability to run both virtual and offline events with measurable outcomes
2–3 years of experience in B2B marketing with a proven focus on event planning and execution
Good to have
Familiarity with CRM and automation tools (e.g., HubSpot, Salesforce, Mailchimp)
Background in marketing agencies or high- growth companies
Event production experience across different formats (e.g., roundtables, hybrid events, co- branded activations)
Experience in demand generation or performance marketing campaigns
Awareness of how AI, MarTech, or data tools can enhance B2B marketing effectiveness
PMAX- er Identification
Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
Client Impact: Everything we do is ultimately to deliver real client impact and value.
Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
Benefits
Flexible working time with 4 days working from home per month and 15 paid leaves per year
Annual health check- up and Healthcare Insurance VNI for all employees
Other staff welfare allowances.
Internal training & career development opportunities, and external L&D budget sponsorship
Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
Laptop supply/allowance or support for laptop purchase costs on an individual basis
Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
Insurance as full salary (SHUI)
Team bonding budget quarterly, snack time to engage team members
Competitive salary range with quarterly & yearly incentives and 13th- month salary
